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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 2: Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
| Topic 3: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 4: Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Topic 5: Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Topic 6: Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- B. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
Correct Answer: C 🗳️
You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
- B. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
- C. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- D. Oracle must generate a public/private key pair for the client to establish the secure connection.
Correct Answer: A,D 🗳️
A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
- B. Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- C. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- D. Create an Import Supplemental Table job in Responsys for this file.
Correct Answer: B 🗳️
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Public
- B. Private
- C. Master
- D. Secure
Correct Answer: A 🗳️
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. action=last
- B. tracking=first
- C. tracking-once
- D. action=single
- E. action=once
Correct Answer: C 🗳️
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