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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Name
B) Email Address
C) Subscriber ID
D) Product Code
E) Application ID

2. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A) Reset al passwords to force new tokens
B) Apply the Marketing Cloud for AppExchange User option as well
C) Apply the administrator and Marketing Cloud Administrator permission sets to user
D) Apply the appropriate user mappings in the CRM configuration

3. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Security Settings
B) Salesforce Integration
C) Data Management
D) Installed Packages

4. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

A) Select all records where custom boolean field is true
B) Select all records created since a certain date
C) Select all records that have an email address

5. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A) Use a web-safe font for text that closely matches the brand's custom font.
B) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C) Build an email as one image, with all text saved in the brand font.
D) Build an email using multiple images, with all text saved in the brand font.

Solutions: