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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Establish social media guidelines for ambassadors.
B) Create a social media account for the CEO and post on their behalf.
C) Automatically make members of the communication team the ambassadors.
D) Scan channels to see which employees are already speaking about the organization.

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
B) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
C) When sharing the speaker's ideas.
D) When the speaker pays for mentioning her name on the blog.

3. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To determine which stakeholders are a priority
B) To have a clear understanding of the diversity of stakeholders and risks associated with each
C) To determine the communication approach for each audience
D) To understand the attitude and engagement level each audience may have with the organization during a crisis

4. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Communication tactics
C) Business objective
D) Planning process

5. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
B) Spun content is a form of plagiarism.
C) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
D) Spun content is not a form of plagiarism because this falls under the "fair use" rules.

Solutions: