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The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
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- Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management | 20% | - Contact/account fields and views - Standard and custom objects - Data import, export, and standardization - Data prioritization and deduplication |
| Topic 2: Tracking & Assets | 10% | - Tracking script integration - Form creation and configuration - Microsites and landing pages - External form integration |
| Topic 3: Branding & Deliverability | 10% | - IP warming and deliverability strategies - Email groups and domain configuration - Bounce and complaint management |
| Topic 4: Automation & Campaigns | 15% | - Lead scoring and segmentation - Automation logic and flow design - Campaign Canvas configuration - Program Builder and Program Canvas |
| Topic 5: CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
| Topic 6: Email & Preference Management | 10% | - Email configuration and personalization - Subscription and preference centers - Unsubscribe management |
| Topic 7: Eloqua Fundamentals & Architecture | 15% | - System architecture and data model - Platform overview and navigation - Security settings and user management |
| Topic 8: Implementation Overview | 10% | - Client documents and required stakeholders - Key milestones and deliverables - Implementation services and offerings |
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