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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Measurement and Analytics | 15% | - Use Meta Insights and analytics tools - Interpret data to improve strategy - Track key performance indicators - Identify opportunities for growth and monetization |
| Community Engagement and Moderation | 20% | - Onboard and welcome new members - Foster interaction and meaningful connections - Manage violations and enforce rules consistently - Moderate discussions and resolve conflicts |
| Community Strategy | 25% | - Design community structure and governance - Build operational workflows and admin roles - Scale community effectively - Plan for community lifecycle stages |
| Content Strategy | 20% | - Develop engaging content aligned with community goals - Use events, live video, and interactive formats - Curate and moderate content quality - Adapt content for member segments |
| Community Foundation | 20% | - Establish community guidelines and rules - Apply Meta Community Standards and policies - Define community mission, goals, and success metrics - Select appropriate Meta platforms (Groups, Pages, Instagram) |
Facebook Certified Community Manager Sample Questions:
1. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
A) New members over time
B) Posts created by administrators
C) Number of comments
D) Members who invited friends
2. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
A) Add useful posts to a topic tag dedicated to frequently asked questions
B) Ask members to tag an admin every time someone asks a repetitive question
C) Direct members to report repetitive questions using the Report to Admin tool
D) Pin a post as an announcement in the group
E) Create a frequently asked questions learning unit
3. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
A) Determine the community mission
B) Create the community and define plans once it's established
C) Discuss shared values and how they want the community to feel
D) Invite all of their friends into the community
E) Set the community objectives
4. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
A) Include a discussion question about the product that is being launched
B) Post a link to a press release announcing a product launch
C) Partner with influencers to generate posts about the launch
D) Ask follow-up questions as people leave feedback
5. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
A) Create a poll for feedback on the milk formula.
B) Develop content that encourages sharing photos and stories.
C) Ask members to share their favorite post from the group on their profiles.
D) Create a post announcing the release of the latest formula milk
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A,D,E | Question # 3 Answer: A,C,E | Question # 4 Answer: A,D | Question # 5 Answer: B |
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