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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. On an average, at what rate does data decay?

A) 2% per month
B) 2% per year
C) 12% per month
D) 20% per week

2. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider has blocked the account.
B) The data provider is not already a linked partner.
C) The requested data is too high volume.
D) Multiple email addresses are not separated by commas.

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Place BlueKai JSON tag in header of page before page content loads.
C) Ensure client is enabled on Match Multiplier.
D) Suppress 1st party converters to ensure that you are only reaching prospects.
E) Recommend leveraging Broad match where possible.

4. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use Taxonomy Management in the Partner User Interface.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

Solutions: