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Adobe AD0-E607 Exam Syllabus Topics:

Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It alternates, sending the first profile to Path A, the second to Path B, and so on.
B) It is based on the profile's ID, ensuring the same profile always takes the same path.
C) It is a random allocation for each profile that enters the activity.
D) It requires an upstream audience to be pre-split into two groups.

2. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Split
B) Enrich
C) Exclude
D) Audience

3. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Personalized Collection
B) A Dynamic Collection
C) A Static Collection
D) A Manual Collection

4. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Attributes
B) Events
C) Audiences
D) Identity Map

5. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A) Two 'Email' activities, with the second one having a scheduled send time.
B) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
C) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
D) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.

Solutions: