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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A) Help and Training Portal
B) Code.exacttarget.com
C) AppExchange
D) Help.exacttarget.com

2. Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A) Opt-ins are brand specific, don't share with other brands.
B) In store loyalty programs
C) Permission is specific to an address even if you know others.
D) Buy email lists
E) Opt-in via SMS in not Opt-in via email (And vice versa)

3. Which action will the Validate tool complete when initiated?

A) Ensure subscribers status at the time of send is Subscribed or Bounced
B) Confirm that each content area specified in the dynamic content rules exists
C) Identify phrases like "click here" or "Free!" that could be marked as spam
D) Ensure subscribers have not unsubscribed or are undeliverable

4. What are some of the best practices to drive engagement with email marketing? (Choose 3)

A) A/B Testing to see what resonates.
B) integrate email marketing and CRM systems
C) go Social
D) segment your communications.
E) Design for Mobile

5. While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A) Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
B) Create a Test data extension that contains the five content variations the two team members need to validate.
C) Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
D) Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Solutions: