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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A) Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
B) Create a data extension with email address as non-nullable; reply date and response fields as nullable.
C) Create a data extension with email address, reply date, and response fields as nullable.
D) Create a data extension with email address, reply date, and response fields as non-nullable.

2. Which of the following segmentation tools can be used for both lists and data extensions?

A) Data Filters
B) Measures
C) Query Activities
D) Groups

3. The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

A) AMPscript
B) Data Extract Activity
C) Data relationships
D) Playbooks

4. What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A) Send Relationship
B) Subscriber Key
C) Subscriber ID
D) Data Relationship

5. What is a personalization string?

A) A snippet of text that inserts subscriber attributes into an email
B) An automated way of scraping a website for content to populate inside of an email
C) The snippet of text at the top of the email that is visible before an email has been opened
D) A content area that will display based on a subscriber attribute

Solutions: