Top Microsoft MB-260 Courses Online - Updated [Apr-2024]
MB-260 Practice Dumps - Verified By Actual4Exams Updated 95 Questions
NEW QUESTION # 13
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
- A. Search
- B. Activities
- C. Segments
- D. Enrichments
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 14
You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization's compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.
- A. The key vault is in the same Azure location as the audience insights environment.
- B. Audience insights can write secrets or overwrite secrets into the key vault.
- C. You must have administrator role in audience insights.
- D. The key vault must have Key Vault firewall enabled.
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vault
NEW QUESTION # 15
You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.
You need to describe scheduled refreshes to your colleague.
Which two statements should you convey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.
- B. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- C. Scheduled refresh is unavailable in trial environments and can only be configured for production instances.
- D. The refresh schedule can be applied to selected data sources or specific tables within these data sources.
Answer: A,D
NEW QUESTION # 16
You need to fix the problem with exports to Dynamics 365 Sales.
What should you do?
- A. Verify the schedule run setting for the export rs set to "on."
- B. Verify the segment for export does not contain more than 100,000 members.
- C. Add the Dynamics 365 Sales Contact table to the profile unification process.
- D. Add a field for loyalty system email address in Dynamics 365 Sales.
Answer: C
NEW QUESTION # 17
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Explanation
Edit fields
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 18
You work for a chain of hotels, and you have created a data source catted Preference System to ingest consent data in Dynamics 365 Customer Insights in an table called Consents. The Consents table has the following attributes and data types:
You are creating a segment to email information on upcoming events to customers who live in the state of California and whose Average number of nights stayed value is greater than four.
You have already configured the first rule in the segment as follows:
Rule 1 uses and
Customer: Customer Insights.' All records
and
Customer: CustomerInsightsState is equal to California
and
Customer_Measure: Customerlnsights.Average number of nights stayed is greater than 4 You need to configure the second rule in the segment according to your customers' consent preferences. This rule will be joined to the first rule with a union operator Which attribute name or attribute value corresponds to each empty parameter? To answer, drag the appropriate attenuate name or attribute value to the correct empty parameters in the answer area. Each attribute name or attenuate value may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 19
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
NEW QUESTION # 20
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sources
NEW QUESTION # 21
You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. You can compare a segment with the rest of your unified profiles or with another segment.
- B. The higher the difference score, the more the attributes differ between the two segments.
- C. The lower the difference score, the more the attributes differ between the two segments.
- D. You can only compare one segment with another segment.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights
NEW QUESTION # 22
You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.
You decide to create the data source(s) needed in audience insights.
Which statements best describes the steps needed to ingest the required data to audience insights?
- A. In audience insights, add data source and select Microsoft Dataverse as an import method, enter
"CellPhoneloyalty" as a data source name. - B. In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables.
- C. In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.
- D. In audience insights, add data source and select Azure data lake storage as an import method, enter
"cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
Answer: D
Explanation:
Explanation
There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake.
Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document.
cellPhone_loyaly.csv: srcid (primary key), cellphone
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 23
You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.
You need to create a data source that connects to a Dataverse-managed data lake.
Which three statements do you need to be aware of when creating the connection?
NOTE: Each correct selection is worth one point.
- A. Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.
- B. The table count for the data source will stay at zero (0) until all selected tables are synchronized.
- C. Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.
- D. You can select additional Dataverse tables for synchronization after the data source is created.
- E. You must create a new data source if you need to connect to a different Dataverse managed data lake later.
Answer: B,C,E
NEW QUESTION # 24
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
- B. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- C. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
- D. Separate the fields in the merged FuttName field and create new fields for first name and last name.
Answer: B
NEW QUESTION # 25
You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.
What action must you perform to use this model?
- A. Add an event type id GUID to the event tickets Power Query definition.
- B. Upload a product catalog table with categories and prices for event types.
- C. Include an IsReturn field in the Power Query definition for event tickets.
- D. Change the existing semantic mapping type for the event tickets activity.
Answer: D
NEW QUESTION # 26
You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation.
Individual consumers are the primary target audience.
You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.
You need to improve the match results before your marketing team starts using the system.
Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Identity provided by LiveRamp AbihTec
- B. Enhanced addresses provided by Microsoft
- C. Azure Maps provided by Microsoft
- D. Enhanced company data provided by Microsoft
Answer: A,B
NEW QUESTION # 27
You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.
Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/incremental-refresh-data-sou
NEW QUESTION # 28
Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.
Before defining this segment, you need to first configure and run the product recommendations model.
Which point should you consider when configuring the product recommendation model?
- A. The number of products recommended is automatically chosen based on the number of products in the input data.
- B. Product recommendation models can only be manually executed by users with contributor or admin permissions.
- C. You have the option to include products in the recommendation that your customers have purchased before.
- D. Product recommendations models can only be created and configured by users with admin permissions.
Answer: B
NEW QUESTION # 29
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