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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the unified customer profile?

A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A unified view of all customer activity across, websites, web applications, mobile store, call center
C) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
D) A profile view for administrators to see activity across all of the customer touch points

2. What are the three types of ingredients available for a recipe?

A) Recommendations
B) Co-Occurrence
C) Promotions
D) Machine Learning
E) Catalog-based and Trending

3. Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A) Infobar with CTA
B) Banner with CTA
C) Einstein content recommendation
D) Einstein product recommendation

4. What are two ways to populate the interaction studio catalog? [check]

A) Email pixel
B) Third-party integration
C) ETL Feed
D) Web sdk

5. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Directory
B) Objects
C) Catalog
D) Channel

Solutions: