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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are base item types that an administrator can use in a Catalog?

A) Product, Name, Description
B) Product, Category, Article
C) Name, Dimensions, Attributes
D) Product, Article, Blog Past

2. What are the three types of ingredients available for a recipe?

A) Recommendations
B) Co-Occurrence
C) Promotions
D) Machine Learning
E) Catalog-based and Trending

3. Which two items can be included in the total engagement score calculation?

A) Visits
B) Actions
C) Time of Day
D) Identity merge date

4. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Ingredients
B) Exclusion
C) Variation
D) Booster

5. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to setup a filter, then use the filter in campaign statistics
B) Use a segment to set a global goal
C) Use engagement compare functionality to see the differences in key metrics and behaviours
D) Use a segment to specify certain actions, which can be set as the goal for a campaign

Solutions: